How a young company's retro backpacks took over thousands of cities and college campuses

Facebook/Herschel Supply Co. Even if you haven't heard of Herschel Supply Co., it's likely you've seen their products. The nostalgia-inspired backpacks, bags, and accessories arecertifiably ubiquitous in urban areas and college campuses. They're less sporty and technical, clearly derived from heritage designs, and even affixed with the company's patch in a faux-historic script. Herschel, founded in 2009, now has 10,000 points of sale around the world in 72 countries. The privately held Vancouver...